If you are looking for an off camera flash that is compact and easy to carry the Paparazzi does the job well. The bracket itself adds some additional atmosphere to your pictures that you cannot produce with having a flash directly on a camera hot shoe. Yes, you could say that any bracket does this, only I haven't found one as ergonomical or streamlined. After about a week of using it, the only flaw I can see is that it screws directly into the body bracket plate, making it difficult to remove, adjust or put your gear away in a case. To overcome this I suggest purchasing the an Arca Compatible Clamp, which has all the bracket fixtures and allows you to remove the bracket from the camera (honestly this should be part of the bracket bundle).